The 3 P’s of Reselling Online

The 3 most important aspects to reselling online fall within these categories. Avoid the pitfall of selling an item at the wrong price to the wrong audience.

Photos

Photos matter. The quality of the photos. The staging. The lighting. The backdrop. The angles. The detail shots.

You can invest in a high quality camera or just use your smartphone. We prefer the iPhone and edit within third party apps.

Price

You want customers to stop the scroll when they see your item. Photos are what will grab their attention.

Once they’ve stopped however the price is the second biggest variable as to whether they buy or move on.

Try to price in or just below the average selling price.

Platform

Each platform will have it’s own set of customers. Are you reaching the right customer with the right platform?

• eBay: worldwide market with a variety of customers

• Etsy: worldwide market with mostly vintage customers

• Poshmark: national market with mostly younger customers

• Chairish: national market with mostly older customers

• FB Marketplace: local and regional market with customers looking for deas

My biggest tip is to sell on all of them.

If you find sales are stagnant, then I recommend adjusting one of the three P’s.

1. Change the price.

2. Update the photos.

3. List on a different platform.

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