How We Market Our Estate Sales
When we launched the estate sale services in 2015, it was mostly Raymond and I setting up and prepping the homes for a sale. We had a small team at the time, but we found ourselves onsite for 8 to 10 hours a day.
The goal was to organize and set up the home in a way that was enjoyable for customers to shop. After one long day, I can remember him asking me how the marketing was going for the sale. It was a valid question as the sale was approaching in a few short days.
The marketing hadnโt even gotten started on that sale. We had poured hours upon hours into the setup process which left no time to photograph and market.
After a debate, we realized that would need to change going forward as marketing consistently was a key component to our estate sale services.
These days we market on a variety of avenues.
EstateSales.net
This is the starting point for most estate liquidators.
Pure & Simple Website
We added a page to the website so customers so stay up-to-date on upcoming events.
Social Media
We utilize Facebook & Instagram to showcase specifics & behind-the-scenes of our setup and sale process. We love this part!
Pure & Simple Newsletter
We share details about events and presales with our newsletter followers first.
Pure & Simple Facebook Group
All presales are loaded into our FB group so customers can shop them all in one place.
We invite you to join us on one or multiple platforms to stay in the know about upcoming events!
Pin for later
Logistics of shipping can be the greatest hurdle that an online reseller has to overcome.