Online Listing Audit: Winnie The Pooh Lamp

When reselling online, there are 3 criteria that indicate your success rate.

1. Quality photos

2. Price point

3. Informative description

I will occasionally scroll Facebook Marketplace to window shop and see what is out there. There have been several times when I’ve thought “they could ask more money if their photos were better and the title was more descriptive”.

Not all online customers care about multiple photos and a lengthy description, but I know there are plenty of customers that do.

Let’s audit an online listing of this Winnie The Pooh Lamp available on Facebook Marketplace.

DISCLAIMER: this is Lauren’s lamp and she gave me full permission to share and update her listing. ;)

ONLINE LISTING: BEFORE

Recommendations:

• Update the photos with a neutral backdrop

• Lighten the photos - preferably take them in a naturally well lit room

• Update the title and description

  • Search eBay for a more specific title - the right keywords make a difference

  • The description is lacking specifics such as dimensions and any mention to wear.

  • Remove “nursery lamp” as this may limit potential customers

• Search for a comparable price and adjust where necessary

  • This exact lamp sells on eBay for $35-$40 so her current price point of $50 is too high.

  • We lowered the price to $40 knowing that it will more than likely sell for $25-$30 in the local market.

UPDATED PHOTOS

The updated photos were taken to include multiple angles and to lighten up the background.

If Facebook Marketplace gives you 10 photos per listing, then by all means, utilize all 10 photos! The more photos the better.

ONLINE LISTING: AFTER

The title was updated to include keywords and the description to include dimensions and more detail about how to pickup, how to pay, etc.

Determining if this will sell on Facebook Marketplace, there are two additional points of interest to mention:

1. The price may still be too high (see my notes above)

2. Lamps are difficult to sell on Facebook Marketplace, especially single lamps.

HOW TO TAKE GOOD PHOTOS

I recommend using a photo editing app such as Lightroom to take your photos. I personally use an app called, Foodie.

SUPPLIES NEEDED

The only supply I used to take these photos was a white sheet folded and placed along a white wall as the backdrop.

Pin for later

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